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Influential conversations that advance the practice of medicine

BackTable is the podcast network for authentic, on demand, peer-to-peer healthcare education. Partner with BackTable to raise awareness and educate your specialty physician audience on the clinical topics that drive your business.

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Cardiology Update

The BackTable Cardiology Podcast is launching in 2025! Explore pre-launch partner programs for preferred placements, pricing, and share of voice on our first year of Cardiology episodes. Learn More →

Influential conversations that advance the practice of medicine

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BackTable is the podcast network for authentic, on demand, peer-to-peer healthcare education. Partner with BackTable to raise awareness and educate your specialty physician audience on the clinical topics that drive your business.

Get Started
backtable-cardiology-logo-temp

Cardiology Update

The BackTable Cardiology Podcast is launching in 2025! Explore pre-launch partner programs for preferred placements, pricing, and share of voice on our first year of Cardiology episodes. Learn More →

80+
Industry Partners
18+
Medical Specialties
900+
Physician Contributors
1,100+
Podcast Episodes
2.7M+
Podcast Plays
50K+
Monthly Listeners
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BackTable Business Stats
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Get in on the discussion

BackTable was founded on the understanding that true advancements in healthcare are realized through community-led innovation and education. Curated by physicians, for physicians, BackTable Podcasts focus on practical guidance that listeners can apply to their day-to-day practice.

Partner with BackTable to be part of the conversation, and push healthcare forward with impactful discussions that reshape and refine how physicians deliver care.

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Reach your specialty

BackTable shows are tuned towards specific physician audiences, ensuring that you reach the listeners that are relevant to your educational objectives. With weekly episodes on a variety of topics, BackTable engages several specialties, subspecialties, and niche interest areas that can be difficult to reach at scale through other channels.

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   BackTable Vascular
   & Interventional (VI)
  • Interventional radiologists
  • Vascular surgeons
  • Interventional cardiologists
BT-Urology-Favicon 
   BackTable
   Urology
  • Urologists
  • Urologic oncologists
  • Urogynecologists
BT-ENT-Favicon 
   BackTable
   ENT
  • Otolaryngologists
  • Head and neck surgeons
  • Allergists
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   BackTable MSK
   (Musculoskeletal)
  • Musculoskeletal radiologists
  • Interventional pain specialists
  • Orthopedic surgeons
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   BackTable
   Tumor Board
  • Medical oncologists
  • Surgical oncologists
  • Radiation oncologists
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   BackTable
   OBGYN
  • Gynecologists
  • Gynecologic surgeons
  • Obstetricians

Interested in learning more about our physician audiences? Download the BackTable Media Kit for a deeper look.

Download Media Kit

Educate your physician audience

Perhaps better than any other medium, long-form, peer-to-peer discussions can unpack the real-world nuances of medical practice and expose physician listeners to new ways of approaching routine and complex clinical problems.

BackTable has worked with over 80 industry partners to provide high-impact education to physicians, advanced practice providers, and other engaged healthcare audiences. Our industry partners recognize that care decisions aren’t made in isolation, but within the context of a complex system.

Check out these recent episodes to learn how our partners have accomplished their educational goals with BackTable.

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Supported by Ferring Pharmaceuticals (ADSTILADRIN)

Objective: educate urologic oncologists on the role of new gene therapy treatments for bladder cancer and how to implement them into existing treatment algorithms.

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Supported by Preceptis Medical (Hummingbird TTS)

Objective: make otolaryngologists aware of the unique capabilities of the Hummingbird system, and how it enables pediatric ear tube placement in the office.

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Supported by Pacira (EXPAREL)

Objective: build awareness around non-opioid pain medications amongst gynecologic surgeons, and educate target physicians on reimbursement changes introduced by the NOPAIN Act.

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Supported by Stryker

Objective: educate musculoskeletal specialists on the the need for greater sacral insufficency awareness, and the efficacy of sacral insufficiency interventions as demonstrated by recent real-world registry data.

How can we help you? Let us know what you'd like to achieve with BackTable.

Get in Touch

Amplify your share of voice
with the BackTable Content Network

BackTable’s unique ability to reach physicians lies in its significant podcast subscriber base, social media following, and focus on modern media formats that are preferred by younger, up-and-coming healthcare providers. Alongside our robust podcast production house, BackTable has also developed an industry leading content distribution network that meets physicians where they’re at, providing open access, on demand, career-long learning.

backtable-splash-icon-podcast  Podcast

33,000+ Subscribers
Weekly episodes on all major podcast platforms, including Apple, Spotify, and YouTube.

backtable-splash-icon-courses  BackTable+

1,800+ Learners
The online courses platform for physicians that want to fit high-impact learning into their busy schedules.

backtable-splash-icon-website  BackTable.com

28,000+ Monthly Visitors
Hosts podcasts, articles, and other keyword targeted content developed around podcast topics.

backtable-splash-icon-video  Video

14,000+ Subscribers
Video podcasts, clips, shorts, and other videos posted regularly to promote learning and drive engagement.

backtable-splash-icon-social  Social Media

63,000+ Followers
Frequent social activity to share new content, reach new listeners, and engage with medical communities.

backtable-splash-icon-email  Newsletter

5,800+ Subscribers
Email updates for our audience, recapping recent episodes and new content additions.

Choose your program

Premium Podcast Campaign

Authentic, peer-to-peer podcast episode with a tight clinical focus targeting a single specialty audience, recorded remotely.

Why Premium Podcast?

  • Educate physicians on the role of a specific product or technology.
  • Increase awareness of clinical data or other practice changing events.
  • Share in-depth practice building insights (patient acquisition, referrals, reimbursement).
Case Study

Creator
Weekend™

High-impact educational podcast series on a target disease state, featuring a multidisciplinary panel of experts. This weekend event of content creation includes a full lineup of in-person discussions, recorded in the BackTable Studio.

Why Creator Weekend™?

  • 10x Premium educational podcast content and 10x share of voice.
  • Assemble a 'virtual advisory board' of leading healthcare providers in your field.
  • Educate providers on the role of different specialties, care pathways, diagnostics and treatments.
  • Reach a multidisciplinary healthcare audience.
Case Study

Podcast Ad Placements

High reach, frequent messaging to a targeted physician audience, delivered in an engaging audio format.

Why Podcast Ads?

  • Raise awareness about your brand and / or product.
  • Frequently remind physician listeners of your offerings.
  • Share clinical data and other helpful practice insights.
  • Maintain a significant share of voice over an extended duration.
Case Study

Learn more about our partnership programs. Download the BackTable Media Kit for detailed program specs.

Download Media Kit

Measure your impact

Track every engagement with BackTable’s analytics suite. We aggregate data across the entire BackTable Content Network so you can understand the total impact of your awareness and educational investments, down to the individual podcast, video, social media post, and web page.

Check out a live sample of our engagement reporting in the BackTable Media Kit.

Download Media Kit
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Measure your impact

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Track every engagement with BackTable’s analytics suite. We aggregate data across the entire BackTable Content Network so you can understand the total impact of your awareness and educational investments, down to the individual podcast, video, social media post, and web page.

Check out a live sample of our engagement reporting in the BackTable Media Kit.

Download Media Kit
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Case Study

Inari Premium Podcast Campaign

Inari Medical has commissioned a Premium Podcast on BackTable nearly every year since 2020, successfully educating interventional cardiologists, interventional radiologists, and vascular surgeons on the ins and outs of venous thromboembolism care. The most recent Premium focused on the PEERLESS trial, informing practitioners of the benefits of mechanical thrombectomy over catheter-directed thrombolysis.

The episode has generated over 2,200 listens in just the first 6 weeks of play, and is also supported by an in-flight 10-part video clips campaign that will continue to drive engagement with the subject matter over the coming months.

Case Study

Inari Premium Podcast Campaign

Inari Medical has commissioned a Premium Podcast on BackTable nearly every year since 2020, successfully educating interventional cardiologists, interventional radiologists, and vascular surgeons on the ins and outs of venous thromboembolism care. The most recent Premium focused on the PEERLESS trial, informing practitioners of the benefits of mechanical thrombectomy over catheter-directed thrombolysis.

The episode has generated over 2,200 listens in just the first 6 weeks of play, and is also supported by an in-flight 10-part video clips campaign that will continue to drive engagement with the subject matter over the coming months.

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Case Study

HCC Creator Weekend™

The inaugural Creator Weekend™ was held in the BackTable San Diego Studio in November 2024. This weekend of content creation included a full line up of high-impact discussions amongst 15 interdisciplinary hepatocellular carcinoma (HCC) experts, including medical oncologists, interventional oncologists, hepatobiliary surgeons, hepatologists, radiation oncologists, and oncologic nursing.

The HCC Creator Weekend generated 9 high-yield podcast episodes and 3 BackTable+ Courses, all of which include accredited CME/CE activities for listeners and learners.

At the time of writing this (6 weeks after release), the podcast series has received over 8,000 listens while the courses have had over 400 lesson views. BackTable continues to drive engagement to the HCC series through video clips, social media posts, email newsletters, and web articles. We forecast that total engagement will triple by the end of 2025.

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Case Study

RADPAD Ad Placements

RADPAD first partnered with BackTable in 2019, leveraging the platform to educate interventional radiologists on the importance of more intentional radiation protection.

By the end of 2020, RADPAD audio ads had been placed on 40 different BackTable episodes and were listened to over 47,000 times. That’s a significant amount of reach, awareness, and repetition for a niche specialty of only 3,000 US practitioners. Today, RADPAD is a household name amongst vascular and interventional specialists, and continues to partner with BackTable to remind image-based interventionalists of the importance of radiation awareness, and RADPAD’s unique solutions to protect physicians.

Case Study

RADPAD Ad Placements

RADPAD first partnered with BackTable in 2019, leveraging the platform to educate interventional radiologists on the importance of more intentional radiation protection.

By the end of 2020, RADPAD audio ads had been placed on 40 different BackTable episodes and were listened to over 47,000 times. That’s a significant amount of reach, awareness, and repetition for a niche specialty of only 3,000 US practitioners. Today, RADPAD is a household name amongst vascular and interventional specialists, and continues to partner with BackTable to remind image-based interventionalists of the importance of radiation awareness, and RADPAD’s unique solutions to protect physicians.

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Resources

The power of podcasts

Branded podcasts significantly increase brand awareness, brand consideration, and brand favorability. Learn how in the 2019 Audio:Activated BBC Global News study.

Read Now

Why physicians ignore your content (and how to fix it)

Capturing physician attention and engaging them with educational content is a persistent challenge. Here's how to stand out.

Read Now

Are medical conferences burning your marketing budget?

Physicians are changing how they prefer to learn, moving toward flexible, digital, and on-demand education. Are traditional medical conferences still the most effective way to engage physicians, or is there a better alternative?

Read Now

How to get the most out of medical podcast content

Learn how you can help maximize engagement with your BackTable podcasts campaigns.

Coming Soon

Frequently asked questions

Questions about how we partner or the BackTable production process? Get answers here.

Coming Soon

Partner with BackTable

Reach your physician audience with authentic, on demand, peer-to-peer medical education. Contact us today to get started.

Get Started