BackTable for Business

Perhaps better than any other medium, long-form, peer-to-peer discussions can unpack the real-world nuances of medical practice and expose physician listeners to new ways of approaching routine and complex clinical problems.

BackTable has worked with over 80 industry partners to provide high-impact education to physicians, advanced practice providers, and other engaged healthcare audiences. Our industry partners recognize that care decisions aren’t made in isolation, but within the context of a complex system.

Check out these recent episodes to learn how our partners have accomplished their educational goals with BackTable.

Premium Podcast Campaign

Authentic, peer-to-peer podcast episode with a tight clinical focus targeting a single specialty audience, recorded remotely.

Why Premium Podcast?

Educate physicians on the role of a specific product or technology.
Increase awareness of clinical data or other practice changing events.
Share in-depth practice building insights (patient acquisition, referrals, reimbursement).

Case Study

Creator
Weekend™

High-impact educational podcast series on a target disease state, featuring a multidisciplinary panel of experts. This weekend event of content creation includes a full lineup of in-person discussions, recorded in the BackTable Studio.

Why Creator Weekend™?

10x Premium educational podcast content and 10x share of voice.
Assemble a 'virtual advisory board' of leading healthcare providers in your field.
Educate providers on the role of different specialties, care pathways, diagnostics and treatments.
Reach a multidisciplinary healthcare audience.

Case Study

Podcast Ad Placements

High reach, frequent messaging to a targeted physician audience, delivered in an engaging audio format.

Why Podcast Ads?

Raise awareness about your brand and / or product.
Frequently remind physician listeners of your offerings.
Share clinical data and other helpful practice insights.
Maintain a significant share of voice over an extended duration.

Case Study

Inari Medical has commissioned a Premium Podcast on BackTable nearly every year since 2020, successfully educating interventional cardiologists, interventional radiologists, and vascular surgeons on the ins and outs of venous thromboembolism care. The most recent Premium focused on the PEERLESS trial, informing practitioners of the benefits of mechanical thrombectomy over catheter-directed thrombolysis.

The episode has generated over 2,200 listens in just the first 6 weeks of play, and is also supported by an in-flight 10-part video clips campaign that will continue to drive engagement with the subject matter over the coming months.

The inaugural Creator Weekend™ was held in the BackTable San Diego Studio in November 2024. This weekend of content creation included a full line up of high-impact discussions amongst 15 interdisciplinary hepatocellular carcinoma (HCC) experts, including medical oncologists, interventional oncologists, hepatobiliary surgeons, hepatologists, radiation oncologists, and oncologic nursing.

The HCC Creator Weekend generated 9 high-yield podcast episodes and 3 BackTable+ Courses, all of which include accredited CME/CE activities for listeners and learners.

At the time of writing this (6 weeks after release), the podcast series has received over 8,000 listens while the courses have had over 400 lesson views. BackTable continues to drive engagement to the HCC series through video clips, social media posts, email newsletters, and web articles. We forecast that total engagement will triple by the end of 2025.

RADPAD first partnered with BackTable in 2019, leveraging the platform to educate interventional radiologists on the importance of more intentional radiation protection.

By the end of 2020, RADPAD audio ads had been placed on 40 different BackTable episodes and were listened to over 47,000 times. That’s a significant amount of reach, awareness, and repetition for a niche specialty of only 3,000 US practitioners. Today, RADPAD is a household name amongst vascular and interventional specialists, and continues to partner with BackTable to remind image-based interventionalists of the importance of radiation awareness, and RADPAD’s unique solutions to protect physicians.

RADPAD first partnered with BackTable in 2019, leveraging the platform to educate interventional radiologists on the importance of more intentional radiation protection.

Influential conversations that advance the practice of medicine

Influential conversations that advance the practice of medicine

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& Interventional (VI)

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Urology

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ENT

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(Musculoskeletal)

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Tumor Board

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OBGYN

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with the BackTable Content Network

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